Course objectives
By the end of the course, participants will be able to:
- harness marketing best practices in an international context
- develop their interaction and persuasive skills within their company
- create value for their customers and thereby for their company
Programme
The training programme:
How In3 marketers create value
- Intelligence, innovation and interactivity: the In3 marketer’s qualities to build competitive advantages
- Creating value for the customer and for the company
- Using customer equity to create value
Finding the meaning behind the analysis
- Analysing gaps to serve the company’s ambition
- Aligning objectives through to marketing initiatives
- Measuring the risks to sharpen your edge
- Turning information into a meaningful assessment
Using marketing strategy to develop consistency
- Breaking down the strategic chain: segmenting, targeting and positioning
- Using different segmentation levels
- The marketer as a driving force for proposals that add value
Differentiating offerings
- Using positioning to cement market and customer support
- Building a competitive offering
- How marketers juggle innovation and pragmatism to launch the product
Aligning people and ideas around the offering
- Marshalling teams, harnessing energy, enabling success
- Aligning teams in a transnational context
- Building team enthusiasm
e-Learning modules
e-Learning modules you will receive with this course:
- Using customer equity to create value
- Aligning objectives with market forecasts
- Developing consistency through marketing strategy
- Launching a new product successfully
- Leading an international marketing community
Course duration
2 days + 5 e-learning modules
Who should attend?
This course is aimed at:
All marketing professionals
The marketing professional’s six qualities.
