Retaining high-performing sales professionals

Course objectives

By the end of the course, participants will be able to:

• attract and retain top sales talent
• take a new look at what bonds sales executives to companies
• maintain and develop individual talents

Programme

The training programme:

Retaining talent: the new deal!

• Why retain talent?
• Who to retain?
• The components of loyalty

Using ambition to build loyalty in sales executives

• Trusting upfront
• Managing autonomy
• Nurturing a pioneering spirit

Managing affective needs to build loyalty in sales executives

• Establishing VIP relationships
• Using interpersonal intelligence
• Cementing bonds

Using ambition to build loyalty in sales executives

• Developing top achievers’ qualities
• Recognising achievement
• Challenging your sales people

Managing the unexpected in loyalty building

• Pinpointing uncertainty
• Handling the unexpected
• Dealing with destabilisation

e-Learning modules

e-Learning modules you will receive with this course:

• Overview of best practices in wage policy
• Using freedom to build loyalty in sales people
• Manage sales people’s sensibility to build loyalty
• Using ambition to build loyalty in sales people
• Managing the unexpected when building loyalty

Course duration

2 days + 5 e-learning modules

Who should attend?

This course is aimed at:

Sales team managers