Effective marketing professionals constantly play on the balance between 6 characteristics to acce¬lerate the marketing performance of their company. These are creativity and pragmatism, listening and conviction and analysis and synthesis. Combining these effectively can make a huge difference in outcome. Done well, the marketing professional will hold all 3 indispensable trump cards in his hand; intelligence, innovation, and interactivity.Course content
This course is built of 5 e-Learning modules each taking around 30 minutes
1. Using customer equity to create value
- Understanding the concept of customer equity
- Selecting relevant criteria that have an impact on customer potential
- Evaluating customer potential to define your marketing strategy
2. Aligning objectives with market forecasts
- Producing realistic forecasts
- Carrying out a precise gap analysis
- Defining marketing options and objectives
3. Developing consistency through marketing strategy
- Segment a company’s strategic business sectors and its core markets
- Select the relevant market segments that will help a company to achieve its objectives
- Define the positioning of an offer or brand
4. Launching a new product successfully
- Acquiring a new product launch process
- Putting together a sales argument for a new product
- Breaking new ground with a Sales Book
- Facilitating feedback from the field
5. Leading an international marketing community
- Operating in a transnational context
- Organising a community of transnational marketing specialists
- Sharing the same methods and tools
- Disseminating information and building up best practices
Who should attend?
Who will benefit from this course?
This is an intermediate course for:
- Marketing executives: group leaders, product leaders, market managers
- Marketing engineers: global brand managers, brand managers, marketing co-ordinators, marketing engineers.
- By extension: all teams marketing medium and large companies: marketing assistants, marketing research managers, marketing project leaders.
Benefits for you
Benefits for you, the participant;
- Accelerating analysis and decision-making
- Multiplying your bidding power
- Stimulating your creative energy with pragmatism
- Enriching your marketing practice
Course duration
There are 5 modules in this e-Course, taking about 30 minutes each depending on the individual. You can access the modules any time during a 12 month period allowing you to complete at your own speed and also revisit any modules to refresh your learning.
As affiliates of the CPD Institute, Cegos is committed to supporting the learner and each e-Course contributes 4 CPD hours to the learner’s development.
