Key factors in long-term customer relationships

Module objectives

By the end of this module, participants will be able to:

• Identify the keys to and financial benefits of developing customer loyalty.
• Prioritise two essential objectives: reducing sources of customer discontent and increasing the quality that the customer perceives.
• Define management that is focused on 'long-term customer relationships'.

Programme

The module programme:

• Identifying the benefits of developing customer loyalty.

• Defining the keys that enable you to keep a customer loyal.

• Priority 1: reducing the sources of discontent.

• Priority 2: generating enthusiasm in the customer. 

• Mission: long-term customer relations.

Course duration

30 Minutes

Who should attend?

This module is aimed at:

All managers of teams involved in customer contact and/or customer services.

Languages

This module is available in;

English, French, Portuguese, Italian, Spanish.