Background to commercial negotiations

To understand commercial negotiation and the skills required.

Module objectives

By the end of this module, participants will be able to:

  • Distinguish between sales and negotiation.
  • Define the concept of commercial negotiation.

Programme

The module programme:

  • Differences between selling and negotiating.
  • Positioning yourself in the negotiation context.
  • Understand buyers better to negotiate better.

Course duration

30 Minutes

 

Who should attend?

This module is aimed at:

 

Sales Managers.

Sales Directors.

Business Managers.


Languages

This module is available in;

 

English, French, German, Portuguese, Italian, Spanish, Russian, Hungarian.



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Testimonial

 

    Using the Cegos Retail Skills Map we got a valuable insight into the current skills of our managers, enabling us to develop a course that is exactly the level required, ensuing the highest ROI....

 

20/05/2011
Franchise Director

 

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