The SWOT analysis

e-Learning: To perform an analysis of the situation and position your company or product on the market.

Module objectives

By the end of this module, participants will be able to:

  • Formalise the marketing analysis using the SWOT matrix.
  • Perform internal and external analyses.
  • Make the right decisions.

Programme

The module programme:

  • The pitfalls to avoid.
  • Identifying the key success factors in your market.
  • Assessing the strategic capacity of the company.
  • From analysis to recommendations using the SWOT matrix.


Course duration

30 Minutes

 

Who should attend?

This module is aimed at:

 

Managers and other non-marketing professionals.
Marketing specialists who want to review their basics.

Languages

This module is available in;

 

English, French, Portuguese, Italian, Spanish.



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Testimonial

 

    "very enjoyable, the trainers are both very knowledgeable and approachable", "I have found myself using the management tools we were taught, even ones I didn't think I would use." These quotes are typical of the student feedback from BTEC courses supplied by Cegos. Student learning is the most important measure of training effectiveness and the results of these courses have been excellent, additionally I have been impressed by the way Cegos have provided an efficient, professional and fle...

 

31/03/2011
Workforce Development Manager

 

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