The marketing plan

e-Learning: To assimilate the methods for building and presenting your marketing plan.

Module objectives

By the end of this module, participants will be able to:

  • Structure your marketing, strategic and operational plans.
  • Implement the main stages of your marketing plan.

Programme

The module programme:

  • The marketing plan in corporate strategy.
  • Objectives and actions of the operational marketing plan.
  • A standard marketing plan.


Course duration

30 Minutes

 

Who should attend?

This module is aimed at:

 

Managers and other non-marketing professionals.
Marketing specialists who want to review their basics.

Languages

This module is available in;

 

English, French, Portuguese, Italian, Spanish.



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Testimonial

 

    Using the Cegos Retail Skills Map we got a valuable insight into the current skills of our managers, enabling us to develop a course that is exactly the level required, ensuing the highest ROI....

 

20/05/2011
Franchise Director

 

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