The marketing mix

e-Learning: To create value for customers through the marketing mix.

Module objectives

By the end of this module, participants will be able to:

  • Determine the marketing mix based on market trends.

  • Ensure consistency in the marketing mix.

Programme

The module programme:

  • The 5 components of the marketing mix.
  • Keeping the marketing mix consistent with positioning.
  • Creating value for customers through the marketing mix.
  • Key success factors.


Course duration

30 Minutes

 

Who should attend?

This module is aimed at:

 

Managers and other non-marketing professionals.
Marketing specialists who want to review their basics.

Languages

This module is available in;

 

English, French, Portuguese, Italian, Spanish.



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Testimonial

 

    "very enjoyable, the trainers are both very knowledgeable and approachable", "I have found myself using the management tools we were taught, even ones I didn't think I would use." These quotes are typical of the student feedback from BTEC courses supplied by Cegos. Student learning is the most important measure of training effectiveness and the results of these courses have been excellent, additionally I have been impressed by the way Cegos have provided an efficient, professional and fle...

 

31/03/2011
Workforce Development Manager

 

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