Developing consistency through marketing strategy

e-Learning: Defining the best way to achieve objectives.

Module objectives

By the end of this module, participants will be able to:

  • Segment a company’s strategic business sectors and its core markets.
  • Select the relevant market segments that will help a company to achieve its objectives.
  • Define the positioning of an offer or brand.

Programme

The module programme:

  • Identifying marketing strategy steps. Segmenting your markets.

  • Defining targets with potential. 

  • Positioning offers and brands.


Course duration

30 Minutes

 

Who should attend?

This module is aimed at:

 

All marketing specialists (marketing directors and managers, product managers, market managers and marketing project managers).

Languages

This module is available in;

 

English, French, Italian, Spanish.



Social sharing
  « The communication strategy Leading an international marketing community »
Back to Top

View our 200 e-Learning modules

See all our 200 e-Learning by Cegos modules and how they can work for you.

Read more

e-Learning by Cegos

Tailored Training

Do you have a specific need in the field of marketing? Can't see an off-the-shelf course to fit your requirements? Together we analyse your request and can build you a bespoke training solution.
Read more

You have a project?

Testimonial

 

    Cegos have provided us with an experiential framework that we are successfully using to further develop and enhance the capabilities of our Quality Professionals around the world....

 

20/05/2011
Global Quality & Risk Director

 

News

Subscribe to this RSS feed

RSS

All news