International Communication Project

Total Digital Academy

International Communication Project“At Cegos, we found all the skills necessary to design this bespoke training module. The Cegos team demonstrated strong engagement, professionalism and availability to make the project a complete success.” ​

Patrick Antoine​, Manager – Digital Academy

Business need

Total is a global, integrated energy producer and provider, the world’s fifth-ranked international oil and gas company and second-ranked photovoltaic solar operator. ​To support the deployment of its digital strategy, Total set up the Total Digital Academy. Its aims were to develop the group’s communication staff’s skills, within the framework of a corporate campaign called Committed to Better Energy.

Solution

Cegos worked closely with the client to initially devise a international communication project programme called First Steps in Corporate Digital Communication. The three-day course familiarised delegates with the overall digital communication strategy, as well as key topics such as best practice for writing digital content; how to manage and moderate a Facebook page and how to manage a local corporate website. Cegos trainers and Total staff delivered the training to teams across 23 countries in Europe, the Americas, Asia and Africa – in only five weeks.

 Benefits

Although the timeframe for this international communication project was extremely compact, partnership working between Cegos and the client meant that deadlines were met, and the training was delivered where it needed to be delivered within the five week period. Cegos’ international expertise and global network of consultants were able to ensure that consistent and effective training was carried out worldwide in a way that met Total’s requirements.

The international communication project training itself received high levels of employee satisfaction feedback, as it met staff needs and enabled them to go back into the workplace and very quickly start implementing their new skills. A down-to-earth approach to both content and delivery meant that the communications teams were able to hit the ground running, and provide a consistent group-wide implementation of the Committed to Better Energy campaign.

 

What our clients say about us – RICS

As a leading global provider of e-learning content, with a real understanding of our business, Cegos were a natural choice of supplier to partner with to populate our in-house Learning Management System (LMS) and grow our online CPD offering.

Pierpaolo Franco

Global Director of Training Products, RICS

What our clients say about us – Total

At Cegos, we found all the skills necessary to design this bespoke training module. The Cegos team demonstrated strong engagement, professionalism and availability to make the project a complete success.

Patrick Antoine

Manager, Total Digital Academy

What our clients say about us – Nissan

We chose Cegos for its ability to provide guidance and support on aspects other than training expertise. This team of motivated, responsive professionals was able to satisfy our request for greater participant engagement and attentiveness, using a fun but effective approach to training.

Nadine Vienne

Section Manager Network Training and Sales Method, Nissan

What our clients say about us – Hutchinson

We decided to set up the Purchasing University to build our function's professional skills and develop a common set of standards and tools. We chose Cegos to be our partner in this initiative, which gives us the added advantage of being able to design new training modules to meet the demands of a fast-moving international market.

Pascale Garois

Hutchinson Group

What our clients say about us – Sun Chemical

Working in partnership with Cegos allowed us to bring about a real change in attitude to value selling across the group. The training they provided was a real eye-opener for many of the staff, and supported a company wide drive to build better long-term customer relationships.

Mark Frost

Commercial Director, Sun Chemical

What our clients say about us – Berendsen

We had already put in place LEAD Development Centres for our senior leader group, and it was very important to introduce Centres that would work for our large population of Plant Managers across Europe. Cegos have been excellent partners in helping us get the design right, and then in the delivery of lively, action learning based programmes. I have greatly enjoyed seeing our managers have ‘light bulb’ moments!

Chris Thrush

Berendsen Group Director, Human Resources

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