The marketing process

Module objectives

By the end of this module, participants will be able to:

Implement the marketing process by following these three key stages:

1. analysing the environment,
2. recommending marketing campaigns,
3. managing the launch process.

Programme

The module programme:

• Identifying and gathering data for analysis, to provide a relevant assessment.
• Recommending campaigns and creating a marketing plan that supports your strategy.
• Using managerial and results monitoring tools.

Course duration

30 Minutes

Who should attend?

This module is aimed at:

Managers and other non-marketing professionals.
Marketing specialists who want to review their basics.

Languages

This module is available in;

English, French, Portuguese, Italian, Spanish.