The SWOT analysis

e-Learning: To perform an analysis of the situation and position your company or product on the market.

Module objectives

By the end of this module, participants will be able to:

  • Formalise the marketing analysis using the SWOT matrix.
  • Perform internal and external analyses.
  • Make the right decisions.

Programme

The module programme:

  • The pitfalls to avoid.
  • Identifying the key success factors in your market.
  • Assessing the strategic capacity of the company.
  • From analysis to recommendations using the SWOT matrix.


Course duration

30 Minutes

 

Who should attend?

This module is aimed at:

 

Managers and other non-marketing professionals.
Marketing specialists who want to review their basics.

Languages

This module is available in;

 

English, French, Portuguese, Italian, Spanish.



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    Cegos have provided us with an experiential framework that we are successfully using to further develop and enhance the capabilities of our Quality Professionals around the world....

 

20/05/2011
Global Quality & Risk Director

 

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