The marketing mix

e-Learning: To create value for customers through the marketing mix.

Module objectives

By the end of this module, participants will be able to:

  • Determine the marketing mix based on market trends.

  • Ensure consistency in the marketing mix.

Programme

The module programme:

  • The 5 components of the marketing mix.
  • Keeping the marketing mix consistent with positioning.
  • Creating value for customers through the marketing mix.
  • Key success factors.


Course duration

30 Minutes

 

Who should attend?

This module is aimed at:

 

Managers and other non-marketing professionals.
Marketing specialists who want to review their basics.

Languages

This module is available in;

 

English, French, Portuguese, Italian, Spanish.



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    Cegos have provided us with an experiential framework that we are successfully using to further develop and enhance the capabilities of our Quality Professionals around the world....

 

20/05/2011
Global Quality & Risk Director

 

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