The communication strategy

e-Learning: To design effective communication campaigns.

Module objectives

By the end of this module, participants will be able to:

  • Build the communication strategy for your products and brands.
  • Create the copy strategy.

Programme

The module programme:

  • Target audience of the campaign.
  • Setting the objectives.
  • Message characteristics.
  • Choosing the appropriate vehicle.
  • Copy strategy as a link to the communication agency.


Course duration

30 Minutes

 

Who should attend?

This module is aimed at:

 

Managers and other non-marketing professionals.
Marketing specialists who want to review their basics.

Languages

This module is available in;

 

English, French, Portuguese, Italian, Spanish.



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Testimonial

 

    Cegos have provided us with an experiential framework that we are successfully using to further develop and enhance the capabilities of our Quality Professionals around the world....

 

20/05/2011
Global Quality & Risk Director

 

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