Key factors in long-term customer relationships

To identify the keys that enable you to develop customer loyalty.

Module objectives

By the end of this module, participants will be able to:

  • Identify the keys to and financial benefits of developing customer loyalty.
  • Prioritise two essential objectives: reducing sources of customer discontent and increasing the quality that the customer perceives.
  • Define management that is focused on 'long-term customer relationships'.

Programme

The module programme:

  • Identifying the benefits of developing customer loyalty.

  • Defining the keys that enable you to keep a customer loyal.

  • Priority 1: reducing the sources of discontent.

  • Priority 2: generating enthusiasm in the customer. 

  • Mission: long-term customer relations.

Course duration

30 Minutes

 

Who should attend?

This module is aimed at:

 

All managers of teams involved in customer contact and/or customer services.

Languages

This module is available in;

 

English, French, Portuguese, Italian, Spanish.



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Testimonial

 

    Using the Cegos Retail Skills Map we got a valuable insight into the current skills of our managers, enabling us to develop a course that is exactly the level required, ensuing the highest ROI....

 

20/05/2011
Franchise Director

 

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