Module objectives
By the end of this module, participants will be able to:
- Use negotiation tools that will enable you to convince your customer.
Programme
The module programme:
- Identifying the factors involved in your customer's act of buying.
- Adapting your offer and your arguments to cement your credibility.
- Using comparative arguments in an ethical way to convince your customer when faced with an offer from a competitor.
- Structuring your offer in a way that convinces effectively.

