The marketing plan

e-Learning: To assimilate the methods for building and presenting your marketing plan.

Module objectives

By the end of this module, participants will be able to:

  • Structure your marketing, strategic and operational plans.
  • Implement the main stages of your marketing plan.

Programme

The module programme:

  • The marketing plan in corporate strategy.
  • Objectives and actions of the operational marketing plan.
  • A standard marketing plan.


Course duration

30 Minutes

 

Who should attend?

This module is aimed at:

 

Managers and other non-marketing professionals.
Marketing specialists who want to review their basics.

Languages

This module is available in;

 

English, French, Portuguese, Italian, Spanish.



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Testimonial

 

    "very enjoyable, the trainers are both very knowledgeable and approachable", "I have found myself using the management tools we were taught, even ones I didn't think I would use." These quotes are typical of the student feedback from BTEC courses supplied by Cegos. Student learning is the most important measure of training effectiveness and the results of these courses have been excellent, additionally I have been impressed by the way Cegos have provided an efficient, professional and fle...

 

31/03/2011
Workforce Development Manager

 

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