Developing consistency through marketing strategy

e-Learning: Defining the best way to achieve objectives.

Module objectives

By the end of this module, participants will be able to:

  • Segment a company’s strategic business sectors and its core markets.
  • Select the relevant market segments that will help a company to achieve its objectives.
  • Define the positioning of an offer or brand.

Programme

The module programme:

  • Identifying marketing strategy steps. Segmenting your markets.

  • Defining targets with potential. 

  • Positioning offers and brands.


Course duration

30 Minutes

 

Who should attend?

This module is aimed at:

 

All marketing specialists (marketing directors and managers, product managers, market managers and marketing project managers).

Languages

This module is available in;

 

English, French, Italian, Spanish.



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Testimonial

 

    Using the Cegos Retail Skills Map we got a valuable insight into the current skills of our managers, enabling us to develop a course that is exactly the level required, ensuing the highest ROI....

 

20/05/2011
Franchise Director

 

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