How do you convince your customers?Course objectives
By the end of the course, participants will be able to:
- offer solutions that customers need, and which are presented attractively
- nurture customer loyalty
- secure short-term sales and long-term customer loyalty
- build long-term relationships with customers by using an ethical approach
Programme
The training programme:
Introduction: the persuasive system to sell
- The five stages of persuasion
- Definitions (conviction and persuasion)
- Why they are closely linked
- The persuasion system to sell
Winning over customers with winning offers
- Listening to persuade
- Building a winning offer
Using communication techniques to boost your personal impact and sell
- Rooting business relationships in an ethical approach
- Speaking skills to promote your offer
Using your charisma to sell
- Building a genuine relationship with your customer
- Building your charisma to sell
e-Learning modules
e-Learning modules you will receive with this course:
- The art of persuading through listening
- Convincing customers with a winning offer
- Using formal power to encourage debate
- Using emotions to build trust
- Using your charisma in difficult situations
Who should attend?
This course is aimed at:
Sales executives; anybody in a position that involves making a case to sell products or services
Note: this programme is intended for sales teams. It can therefore be used with groups of sales managers within companies (to help sales managers and their teams align their presentations along the same principles).
