Customer relationships: the stakes

To understand the context of contact with customers.

Module objectives

By the end of this module, participants will be able to:

 

  • Satisfy the operational and relational expectations of your customers.
  • Understand the factors that generate customer loyalty.
  • Manage the emotional aspect.

Programme

The module programme:

 

  • Criteria for assessing customer satisfaction.
  • Differentiating between customer satisfaction and customer preference.
  • Identifying true exchanges with customers.
  • The key emotions in creating customer loyalty.
  • Managing the emotional aspect successfully.

Course duration

30 Minutes

 

Who should attend?

This module is aimed at:

 

Professionals in direct contact with customers.

Languages

This module is available in;

 

English, French, German, Portuguese, Italian, Spanish, Russian, Hungarian.



Tailored Training

Do you have a specific need in the field of sales? Can't see an off-the-shelf course to fit your requirements? Together we analyse your request and can build you a bespoke training solution.
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Testimonial

 

    Using the Cegos Retail Skills Map we got a valuable insight into the current skills of our managers, enabling us to develop a course that is exactly the level required, ensuing the highest ROI....

 

20/05/2011
Franchise Director