Cegos Group and Coface win Silver Award
Cegos Group and Coface win Silver Award
Cegos, a worldwide leader in training and development, and Coface, a worldwide leader in credit insurance, win a coveted Brandon Hall Group Silver award for excellence in the “Best Program for Sales Training and Performance” category. Designed and deployed by Cegos, the “Sales Force 1” program aimed at developing a more dynamic approach to business development.“Sales Force 1”: Dynamic approach to business developmentAs part of its Strong Commitment business plan, Coface rethought its entire sales strategy. In less than six months, Coface aimed to establish a “hunter” spirit in its international sales force to generate more business opportunities and grow market share.Coface was seduced by the approach proposed by Cegos, with its ability to support them internationally. Cegos designed a specific training course for each population to form either managers or sales teams (Sales Managers, account managers, Direct and Indirect Sales):- A Cegos-led introductory webinar for the Sales Managers, who then hold a kick-off meeting with their teams (including a VIP video message from the Coface CEO), to get buy-in for the strategy and the program, and generate curiosity and interest;
- Customised in-room training of 1 or 2 days to install hunter spirit and best practices;
- A Cegos-led webinar 4 to 6 weeks later to share and anchor best practices.
- Direct Sales teams optimizing their prospecting efforts;
- Indirect Sales people spending more time with their broker contacts and building a new level of trust with them;
- Account Managers proposing a Partnership Plan to key customers.