Training: Key factors in long-term customer relationships

Module Objectives

  • To identify the keys that enable you to develop customer loyalty.

Module Program

  • Identifying the benefits of developing customer loyalty.
  • Defining the keys that enable you to keep a customer loyal.
  • Priority 1: reducing the sources of discontent.
  • Priority 2: generating enthusiasm in the customer.
  • Mission: long-term customer relations.

Key advantages

Key advantages

  • The latest psychology and loyalty marketing concepts.
  • Role play situations.
  • Points of reference for improving your company's commercial success.

You'll be able to

  • Identify the keys to and financial benefits of developing customer loyalty.
  • Prioritise two essential objectives: reducing sources of customer discontent and increasing the quality that the customer perceives.
  • Define management that is focused on 'long-term customer relationships'.

For whom?

Target audiences

  • All managers of teams involved in customer contact and/or customer services.


  • Management experience.

What our clients say about us – RICS

As a leading global provider of e-learning content, with a real understanding of our business, Cegos were a natural choice of supplier to partner with to populate our in-house Learning Management System (LMS) and grow our online CPD offering.

Pierpaolo Franco

Global Director of Training Products, RICS

What our clients say about us – Total

At Cegos, we found all the skills necessary to design this bespoke training module. The Cegos team demonstrated strong engagement, professionalism and availability to make the project a complete success.

Patrick Antoine

Manager, Total Digital Academy

What our clients say about us – Nissan

We chose Cegos for its ability to provide guidance and support on aspects other than training expertise. This team of motivated, responsive professionals was able to satisfy our request for greater participant engagement and attentiveness, using a fun but effective approach to training.

Nadine Vienne

Section Manager Network Training and Sales Method, Nissan

What our clients say about us – Hutchinson

We decided to set up the Purchasing University to build our function's professional skills and develop a common set of standards and tools. We chose Cegos to be our partner in this initiative, which gives us the added advantage of being able to design new training modules to meet the demands of a fast-moving international market.

Pascale Garois

Hutchinson Group

What our clients say about us – Sun Chemical

Working in partnership with Cegos allowed us to bring about a real change in attitude to value selling across the group. The training they provided was a real eye-opener for many of the staff, and supported a company wide drive to build better long-term customer relationships.

Mark Frost

Commercial Director, Sun Chemical

What our clients say about us – Berendsen

We had already put in place LEAD Development Centres for our senior leader group, and it was very important to introduce Centres that would work for our large population of Plant Managers across Europe. Cegos have been excellent partners in helping us get the design right, and then in the delivery of lively, action learning based programmes. I have greatly enjoyed seeing our managers have ‘light bulb’ moments!

Chris Thrush

Berendsen Group Director, Human Resources