Sales Training

The secrets of successful sales

If you’re reading this, then you probably have a problem with your sales team. You might be wondering why they aren’t selling more, or why they can’t accurately forecast when the sale will be confirmed.  You might even be losing customers you’ve had for a long time, and be asking yourself why.

Does the problem lie with the individuals? Are they not the born achievers you hoped they were? Well, the answer is that they could be – with proper sales training.

Proper, fit-for-purpose sales training workshops can make the difference between average salespeople and high performing salespeople – the ones who hit their targets and make their bonuses year after year.

There are fundamental differences in what these high performers do and this can be taught.

At Cegos, we understand why sales people are important – and we can help you improve their performance, their relationship with clients, and ultimately the performance of your business. The key to successful sales involves listening as much as talking, and building a mutually beneficial relationship of trust between the people who buy and the people who sell.

Based on this, we offer a variety of different courses and sales training programmes, all of which have one thing in common – we have proved they actually work.

Our approach centres around five key questions – all of which help to address your needs, find ways you can improve performance, and develop the loyal long-term relationships with clients that lead to success. These are:

  • What do your customers want from your sales people?
  • What do you want from your sales people?
  • What makes the difference between an average performer and a high performer, and how can that be shared?
  • How do you retain talent and keep developing them to deliver more?
  • What kind of relationship do you want with your key customers?

As consumers, we’ve probably all encountered superior selling – the type that results in you buying a product that might not be the cheapest, or the market leader, but somehow you were convinced it was a good idea – almost without noticing. The sales people who can do this are the ones who perform better.

None of this happens by accident. The best salespeople spend their time in a very different way to their ambitious but average colleagues. They use techniques that can be taught in a training environment.  At Cegos, we know that commercial people need these training environments to be much more pragmatic and engaging than a standard classroom session.  This is why our programmes include plenty of stimulation and real-life work scenarios.

Our Sales Training courses include:

Our courses show your salespeople the way to develop better approaches to existing and potential clients; how to build trust; how to respond to a customer’s hidden needs; how to use your passion and drive in presenting a deal; how to understand the motivation of your customer and respond better to it, how to think from their point of view – and how to use all of that to close bigger and better deals.

We can offer face-to-face sales training, e-learning, and blended courses – all with the potential to be tailored to the specific needs of your business.

To discover more about how we can add value to your sales activity, please get in touch using our contact details below. Or click here to find out more about our High Performance Sales course.

What our clients say about us – RICS

As a leading global provider of e-learning content, with a real understanding of our business, Cegos were a natural choice of supplier to partner with to populate our in-house Learning Management System (LMS) and grow our online CPD offering.

Pierpaolo Franco

Global Director of Training Products, RICS

What our clients say about us – Total

At Cegos, we found all the skills necessary to design this bespoke training module. The Cegos team demonstrated strong engagement, professionalism and availability to make the project a complete success.

Patrick Antoine

Manager, Total Digital Academy

What our clients say about us – Nissan

We chose Cegos for its ability to provide guidance and support on aspects other than training expertise. This team of motivated, responsive professionals was able to satisfy our request for greater participant engagement and attentiveness, using a fun but effective approach to training.

Nadine Vienne

Section Manager Network Training and Sales Method, Nissan

What our clients say about us – Hutchinson

We decided to set up the Purchasing University to build our function's professional skills and develop a common set of standards and tools. We chose Cegos to be our partner in this initiative, which gives us the added advantage of being able to design new training modules to meet the demands of a fast-moving international market.

Pascale Garois

Hutchinson Group

What our clients say about us – Sun Chemical

Working in partnership with Cegos allowed us to bring about a real change in attitude to value selling across the group. The training they provided was a real eye-opener for many of the staff, and supported a company wide drive to build better long-term customer relationships.

Mark Frost

Commercial Director, Sun Chemical

What our clients say about us – Berendsen

We had already put in place LEAD Development Centres for our senior leader group, and it was very important to introduce Centres that would work for our large population of Plant Managers across Europe. Cegos have been excellent partners in helping us get the design right, and then in the delivery of lively, action learning based programmes. I have greatly enjoyed seeing our managers have ‘light bulb’ moments!

Chris Thrush

Berendsen Group Director, Human Resources