Influencing and persuasion

How to convince your customers

influencing and persuasionThese days, customers have more choice than ever. In a highly competitive world, what can give your sales team the extra edge over their rivals?

The answer is influence and persuasion – and the ethical use of these attributes to not only make sales, but develop long-term client loyalty.

This influencing and persuasion course will help to develop existing skills; hone natural talent, and share techniques and methods that will make them stand out from the crowd – and allow them to bring home those all-important contracts.

Who should attend?

Suitable for sales executives or anybody in a role that involves making a case to sell products or services, the influencing and persuasion course is perfect for teams – helping groups of managers within companies align their thinking and approach, enabling them to follow the same winning techniques with the same winning results.

The influencing and persuasion course blends e-learning and classroom training, and provides participants with a deep understanding of the principles of ethical selling; the elements that make up conviction and persuasion; identifying and understanding the customer’s needs and point of view; enhanced communication skills; listening techniques; building genuine relationships with clients, and using charisma.

Role playing, peer coaching, case studies and quick, effective exercises will all be used to make sure your team comes away with a hugely enhanced ability to influence and persuade clients.

Influencing and persuasion benefits

By the end of the influencing and persuasion course, delegates will be able to:

  • Make a case that respects the customer’s values and shows they understand them
  • Gain more short-term sales
  • Nurture long-term customer loyalty
  • Listen to customers and offer solutions that they really need, presented in a winning way
  • Display greater confidence in business dealings, underpinned by winning communication techniques
  • Adapt the use of charisma, argument and persuasion to the needs to the client and the situation
  • Use active listening to better understand the customer, and carve out solutions that genuinely answer their needs
  • Share successful techniques with wider sales teams, using meaningful mutual values and approaches


Discover how we can help your team to improve their Influencing and Persuasion skills



What our clients say about us – RICS

As a leading global provider of e-learning content, with a real understanding of our business, Cegos were a natural choice of supplier to partner with to populate our in-house Learning Management System (LMS) and grow our online CPD offering.

Pierpaolo Franco

Global Director of Training Products, RICS

What our clients say about us – Total

At Cegos, we found all the skills necessary to design this bespoke training module. The Cegos team demonstrated strong engagement, professionalism and availability to make the project a complete success.

Patrick Antoine

Manager, Total Digital Academy

What our clients say about us – Nissan

We chose Cegos for its ability to provide guidance and support on aspects other than training expertise. This team of motivated, responsive professionals was able to satisfy our request for greater participant engagement and attentiveness, using a fun but effective approach to training.

Nadine Vienne

Section Manager Network Training and Sales Method, Nissan

What our clients say about us – Hutchinson

We decided to set up the Purchasing University to build our function's professional skills and develop a common set of standards and tools. We chose Cegos to be our partner in this initiative, which gives us the added advantage of being able to design new training modules to meet the demands of a fast-moving international market.

Pascale Garois

Hutchinson Group

What our clients say about us – Sun Chemical

Working in partnership with Cegos allowed us to bring about a real change in attitude to value selling across the group. The training they provided was a real eye-opener for many of the staff, and supported a company wide drive to build better long-term customer relationships.

Mark Frost

Commercial Director, Sun Chemical

What our clients say about us – Berendsen

We had already put in place LEAD Development Centres for our senior leader group, and it was very important to introduce Centres that would work for our large population of Plant Managers across Europe. Cegos have been excellent partners in helping us get the design right, and then in the delivery of lively, action learning based programmes. I have greatly enjoyed seeing our managers have ‘light bulb’ moments!

Chris Thrush

Berendsen Group Director, Human Resources